— Senior engineering consulting · India · UK · South Africa —
Twelve years of building production systems that hold.
Platform engineering, system architecture, and integration depth for companies running real e-commerce, marketplace, and SaaS infrastructure. Magento, Node.js, React, AWS, AI.
— 01 / Approach
A senior technical operator. Not an agency, not a junior, not a freelancer between jobs.
Most engagements begin with a paid diagnostic — a few hours to understand the actual problem before proposing a fix. This keeps engagements honest and outcomes concrete. If the diagnosis reveals the problem is simpler than expected, you pay for the diagnostic and nothing else.
Based in Ahmedabad, working across time zones. 12+ years building production systems across India, United Kingdom, South Africa.
Years of production systems work
Active geographies
Production launches delivered
Senior practitioner at the keyboard
— 02 / Capabilities
Three disciplines, deeply practised.
Platform engineering
Magento 2 backends, custom modules, headless PWA frontends, and the integration layers that hold complex e-commerce systems together. B2B, B2C, marketplaces, multi-store.
System architecture
Design and review of multi-service systems. Sync pipelines, queues, third-party integrations, and the operational layers around them. Particularly experienced with Magento-style integration topologies and AWS cloud-native architectures.
Diagnostics & remediation
When something is broken and needs deep system knowledge to fix. Log analysis, root cause investigation, and clean remediation. Available for short paid diagnostic blocks or longer engagements.
— 03 / Selected work
A small selection of
recent engagements.
On-demand at the curb
Built a multi-sided marketplace platform connecting consumers, mobile operators, and subscription members. Booking engine, dispatch logic, payment rails, and loyalty mechanics on a unified backend.
Staffing the shift
Architected a two-sided platform matching healthcare professionals with shift-based placements at scale. Real-time availability, compliance verification, and automated billing across multiple regulatory frameworks.
Headless commerce at scale
Four storefronts, one Magento 2 backend, zero shared downtime. Built the headless architecture and React PWA layer that unified a fragmented multi-brand e-commerce operation.
Seventy stores, one platform
Designed and built the B2B marketplace layer that unified seventy independent retailers under a single ordering platform, with per-retailer pricing, catalogues, and checkout rules.
— 04 / Process
Most engagements start with a paid diagnostic — a few hours to understand the actual problem before proposing a fix.
— 01
Listen
Understand the actual problem, not the assumed one.
— 02
Investigate
Logs, code, architecture. Real evidence, not guesswork.
— 03
Propose
Scope, effort, timeline. In writing, with options.
— 04
Execute
Build, test, ship, document. Then hand off cleanly.
— 05 / Writing
Recent essays and field notes.
The pre-flight check I run before shipping any AI feature
Seven questions that take 30 minutes and catch most of the reasons AI features fail in production. If you cannot answer all of them in plain language, you are not ready to ship.
Everyone wants more autonomous agents. The teams shipping reliable ones are doing the opposite.
Agentic got conflated with autonomous, and the AI crowd has been chasing the wrong thing ever since. Here is what reliable agents actually look like in production.
Magento Open Source 2.4.9: what actually changed and whether to upgrade
A practical breakdown of the Magento 2.4.9 release — PHP 8.5 support, Symfony 7.4, Zend_Cache removal, infrastructure additions, and what to check before upgrading.
Let's build something that doesn't break.
Response within one business day.